Pick the problem.
I’ll bring the plan.
Three pillars, one operating principle: senior judgement and hands-on execution from the same person. Engagements are scoped tightly, priced clearly, and easy to stop.
MVP and 0→1, including AI features
You have a product to prove and a window to prove it in. I design the architecture, write the code, and ship something real users can hit — not a prototype you have to throw away six months later.
Founders with a validated problem and no product yet.
- Product and technical scoping
- System and data architecture
- Full-stack build (web app, APIs, infrastructure)
- AI/LLM integration — retrieval, agents, evaluation
- CI/CD, environments, observability
- Launch support and handover documentation
Product Sprint
01
2 weeks, fixed scope
A tightly scoped slice — the riskiest part of your product, built and shipped so you learn something real.
From $2,500
MVP Build
02
6–12 weeks
End-to-end: architecture, build, launch. Scope and price fixed after a paid discovery week.
From $10,000
Modernization, performance, architecture
Shipping has gone from days to weeks. Something falls over under load. The rewrite everyone keeps proposing is a year of runway. I find what is actually costing you, and fix it in the order that pays back first.
Teams whose product works but is getting slower to change.
- Architecture and codebase review
- Performance profiling — frontend, backend, database
- Incremental modernization plan with sequencing
- Hands-on refactors and migrations
- Reliability, monitoring and alerting setup
- Cost and infrastructure review
Architecture & Performance Audit
01
1–2 weeks, fixed price
A written assessment with prioritised, costed recommendations. Yours to keep whether or not we work together.
From $2,000
Modernization Engagement
02
Ongoing, monthly
I execute the plan alongside your team, shipping improvements continuously rather than in one big-bang rewrite.
From $5,000
Engineering setup and fractional leadership
You need someone accountable for engineering: hiring, standards, delivery, technical decisions. A full-time VP is a long search and a large salary. I do the job at the fraction you actually need.
Founders — often non-technical — who need senior judgement without a full-time hire.
- Engineering org design and hiring plan
- Technical interviewing and candidate assessment
- Delivery process — planning, review, release
- Engineering standards and code review culture
- Vendor and agency evaluation
- Technical due diligence support
Fractional Engineering Lead
01
Ongoing, days per month
Embedded leadership on a set cadence — team, roadmap and delivery are my problem, not yours.
From $5,000
Technical Advisory
02
Monthly retainer
A senior engineer on call for architecture calls, hiring decisions and the questions you can't ask your own team yet.
From $1,500
Four steps, no surprises
The same shape whether it's a two-week audit or a six-month build. You always know what's happening and what it costs.
- 01
Scope call
30 minutes
What you're building, what's blocking it, and what 'done' looks like. If I'm not the right person, I'll say so and point you somewhere better.
- 02
Plan and proposal
Days, not weeks
Architecture, milestones, timeline and a fixed scope with a fixed price. You see the trade-offs I'm making and why, in language you can take to your board.
- 03
Build and demo
Weekly cadence
Working software every week, a demo you can click, and direct access to me. No status theatre, no waiting until the end to find out where we are.
- 04
Handover or scale
Your call
Documented, tested and deployable — plus a team that can run it. I stay on to scale it if that helps, and I'm easy to stop working with if it doesn't.
The things founders ask first
Defined services — audits, sprints, fractional leadership — have a fixed price you'll see before we talk. MVP and complex builds are quoted after a short paid discovery, because a number given before the scope is understood is a number that gets renegotiated later.
Remote-first with reliable overlap for US, European and GCC teams. Async by default, with a standing weekly call and availability for anything that can't wait.
Often. You get plain-language explanations of every technical decision, and someone who will tell you when an idea is expensive before you commit to it.
Yes. That's a large part of the Scale and Lead work — reviewing what exists, raising the standard, and making an existing team faster rather than replacing it.
A one-to-two week audit or product sprint. It's a low-risk way to see how I work before committing to anything longer.
Yes, before any detail is shared. Nothing about a client engagement appears on this site without their agreement.
Not sure which one you need?
Most founders aren't, and that's fine. Answer six quick questions and I'll come back with the shape of engagement that actually fits.
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